The Social Organization: Social Media Examples

I will be using this page to list examples of enterprise uses of social media (if they are public) as well as links to other documents, resources, etc. that might be useful.

For a directory of companies on Twitter, see Twibs

Examples:

Technology Companies

Dell's IdeaStorm
SAP SDN Community
SAP BPX Community
Microsoft Communities
EMC Employee Blogs
Intuit's Communities
GlobalSpec
Autodesk Communities
Sun Developer Community
Sun - Jonathan Schwartz' Blog
Sybase
Salesforce.com Connect OnDemand
VMWare Communities

FrontRange Connect

Consumer Brands

My Starbucks Idea
Nike Plus
Cannondale Communities
Marriott - Bill Marriott's Blog
MyCoke
P&G Connect & Develop
GM FastLane
GM Family First
Wells Fargo Stagecoach Island
T-Mobile Sidekick Wiki
American Airline's Blog
World of Good - an eBay community

JetBlue on Twitter

Kodak - A Thousand Words Blog

Sony

Safeway

L.L.Bean Customer Photos

Professional Communities

MyCRMCareer
Sermo
Yahoo! Teachers
Happe-Connect (my personal favorite!)

ADP's Dealer Suite

AmEx OPEN for small business

Government

Dipnote - U.S. Department of State Blog (does this make the bloggers dips?!?)

TSA Security Blog - Evolution of Security
Miami Dade Public Schools
Barak Obama's Social Media Outreach
Ingram Micro GovEd Alliance Zone

Media/Publishing

Forbes AnswerNetwork

Dwell Magazine Community

InfoWorld IT Exec-Connect

Tom Glocer's Blog (CEO of ThomsonReuters)

Health Care

Running a Hosipital by CEO of Beth Israel Deaconess Medical Center

H arvard Pilgrim Health Care Let's Talk Health Care Blog by Carlie Baker CEO

200+ Hospital Social Network List from the Found in Cache Blog

Other

FedEx Blogs

Ingram Micro

Non-Profit Examples

Beth Kanter's excellent list on non-profit arts examples

Neighbors for Neighbors - Neighborhood social network for Boston's Jamaica Plain neighborhood

Non-Enterprise Examples

The Cult of the Mac
M3Forum - Community for BMW M3 Enthusiasts

Resources (more to come)

MySpace's Never Ending Friending Report (interesting even if you are not consumer-oriented)
ForumOne's Online Community Best Practices Report
Avenue A|Razorfish's 2008 Digital Outlook Report (via Guy Kawasaki's blog)
SelectMind's Case studies and metrics
International Network for Social Netowrk Analysis
Wiki Patterns Resources
NYTimes Article on use of prediction markets with examples

Mashable's 35+ Examples of Corporate Social Media

Peter Kim's List of Social Media Marketing Examples

Excellent list of case studies by The Parallax View

SocialText's wiki of Fortune 500 Blogs

Womma Case Study Library

Examples of Corporate Social Media Policies

BBC's Editorial Policy on the use of Social Networks and 3rd party websites

IBM's Social Computing Guidelines

Dell's Online Policies

Telstra's social media policy

Plaxo's Internet Communication Policy

Thomas Nelson Publishing

Corporate Blogging Guidelines

123 Social media list of policy examples

Some Interesting Corproate Twitter Accounts (yes, I love Dell too!)

JR - Electronics Retailer in NYC - using it for direct response

SodexoCares - Food & Facilities Management - Recruiting

Turkish Airlines - discounts, specials, & corporation information

Comments

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Thanks for a great resource. I'd add blog collectives like DailyKos to the list of communities. It doesn't fit the precise definition of Social Network Sites, but as social media it operates better than any I've ever seen. The idea that members can initiate themselves into greater, deeper participation and build a collective identity via a jazzy, improvisational communication is really impressive.

Posted by: Mike Plugh | July 11, 2008 at 10:36 PM