About Rachel

I am a Principal and Co-Founder at The Community Roundtable - A company dedicated to advancing the business of community which offers a membership, training, benchmarking and advisory services to organizations pursuing community, culture change, social business and digital transformation objectives.

The Social Organization is an older blog where I worked through problems, test hypotheses, get feedback, and present my perspectives on how social tools are changing organizations and the way in which people relate to each other.

I've spent my career solving problems - for organizations, customers, and internal teams.  I believe strongly that people want to do the right thing for each other - but not at the expense of hurting themselves and that organizational structures & processes can encourage or inhibit this. My passion is for solving structural problems in organizations that unleash rather than restrain peoples' potential.

 

My resume cloud looks like this:

I have had a lot of fun collaborating in product design sessions, working with management teams on market strategies, teaching classes at business schools, and introducing people to new concepts and working with them to figure out how those concepts apply to them. I've helped build a social networking site for independent music and have an unique mix of product management, product marketing, marketing, social media, metrics, B2C, B2B, and operations experience in traditional and online businesses.

With an operational background and some experience using systems dynamics modeling to hypothesize and understand complex relationships and systems, my focus and interest is on looking at problems from a systemic and macro perspective. For example, how do customers learn about your business, experience your business, and form their impressions of it? That involves public information sources, private advisors (analysts, consultants and other influencers), your marketing content and messages, interaction with your employees, interaction with your products in the customer's setting/context, interaction with your support channels, and interactions with other customers.  There are a lot of levers available to companies to influence prospects and customers - how do you choose?

Interested in chatting?  You can reach me at rachel at thesocialorganization.com or you can follow me on Twitter.

Presentations

• Community Management Fundamentals
• The Naked CEO
• Eight Competencies to Socializing Your Organization
• The Powers & Perils of Online Communities

 

JiveWorld16 - Becoming a Community Ninja: 5 Secrets of Community Black Ops

Higher Logic Super Forum 2015 Keynote: The Quantified Community

Video - SMB #15 The Power & Perils of Online Community

Video - Girls In Tech, May 2009



Quoted In

The New York Times, The Financial Times, The Wall Street Journal, Frankfurter Allgemeine, InfoWorld, ComputerWorld, PCWorld, USA Today, Baseline Magazine, Variety, TechWorld, InformationWeek and others

Interviewed by NPR, WBUR

Recent public speaking

JiveWorld; HigherLogic Super Forum; NYC, New Hampshire & Boston Social Media Breakfasts, MarketingProfs Digital Marketing Mixer, Mass TLC, PRSA's Digital Impact Conference, New Marketing Summit, Gilbane San Francisco, Gilbane Boston, Enterprise 2.0, IDC Directions, and IDC's CMO Advisory Board Meeting.

Awards

In 2007, I was IDC's Rookie of the Year and was presented with research quality awards for "Modeling the Digital Marketplace" and "The Landscape of the Digital Marketplace".