My Photo

Enter your email address:

Delivered by FeedBurner

My Other Accounts

« Selling Community: Getting Stakeholders to the 'Aha' Moment | Main | The Inextricable Link Between Social Media and Enterprise 2.0 »

October 13, 2010


Feed You can follow this conversation by subscribing to the comment feed for this post.

Mr. Rabble Rabble

Many economists look at traditional advertising not only from an ROI perspective, but a game theory perspective. I think social media can fall under this as well.

I.E.- Social media marketing might be a "prisoners dilemma" ( Say if you have two companies that might be better off not spending the time/money on social media marketing. But if one engages in social media marketing, that company will profit at the others expense. Thus both companies will engage in social media marketing despite it not being the optimal outcome.

The comments to this entry are closed.