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« Content = Community | Main | Customer Dissatisfaction Surveys »

April 14, 2008


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Great list! Thank you for sharing.
I also highly recommend you consider Patti Anklam's Net Work: A Practical Guide to Creating and Sustaining Networks at Work and in the World (


Rachel - thanks for the list. Although not focused on social technologies, I'd like to add a shout out for a great book of leading edge examples from companies who foster ideas and innovation through peer-to-peer assistance programs. It's called "Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don't" by Lynda Gratton. In it, you will find excellent ideas to apply to the 80% program/policy side (vs. 20% technology side) of deploying community-oriented destination sites in the enterprise. Also see the supporting site called Hot Spots Movement

Rachel Happe

Thanks for the great suggestions Christopher & Rob - both sound excellent.

I also got some advice privately that I thought was good so I'll share: to prioritize pick one book that extends your existing knowledge and one that expands into to an area you don't know a lot about. Sounds like a great way to work through a reading list.

Rachel Happe

This from Bob Robertson-Boyd via Twitter - his list of social media books:

Eric  Schurr

I like your list and I'll add another book: Groundswell, by Charlene Li and Josh Bernoff. The best social media book i've ever read.

You can read what i think about it along with commentary from another person in my company here

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