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« Relationship development is a process, technology can (sometimes) help | Main | Why Social Technologies Matter »

February 26, 2008


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Britt Raybould

I suspect the threatened feeling you mention is reminiscent of the one movie studios felt when the VCR was introduced. Now, the studios are making as much, if not more, on home movie sales compared to theater ticket sales. And we've come back around to these same businesses wondering how to manage digital downloads, debating DRM and such. There will always be something new to come along that threatens the old guard.

Social media will probably have a similar life cycle. There will still be individuals 20 years after their introduction to social media who won't know anything other than the basics---rather like the owners of all those electronics with the time flashing 12:00.


People are scared about what they don't understand. Also, I think the fear that the bad reviews will sweep and be eternalized in Google Search engines. Then there are people who just don't "get" it and think it has nothing to do with their business.

I totally agree that it's probably about a loss of control. I like Britt's take on the lifespan of social media. It might become mainstream until a new DVD version comes out.


Hi Rachel, I think you do a wonderful job of articulating that vague fear that social media seems to induce. As Rosie said, it's fear of the unknown. But part of it, too, seems to be not the "what if we fail/screw up?" fear, but "what if we succeed?!"

That's the part of responding to constituents that I think is just as paralyzing for a lot of organizations, maybe even more so than the thought that all their social media efforts will just land with a thud.

And thanks for inspiring a great conversation!

Rachel Happe

Thanks for the input everyone - it's an interesting thing to watch and something that has a lot of different factors and contexts but important when we think of deploying social media in an enterprise setting.

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