Social Media Examples
I will be using this page to list examples of enterprise uses of social media (if they are public) as well as links to other documents, resources, etc. that might be useful.
Examples:
Technology Companies
Dell's IdeaStorm
SAP SDN Community
SAP BPX Community
Microsoft Communities
EMC Employee Blogs
Intuit's Communities
GlobalSpec
Autodesk Communities
Sun Developer Community
Sun - Jonathan Schwartz' Blog
Sybase
Salesforce.com Connect OnDemand
VMWare Communities
Salesforce.com enables their customers, partners, staff and even
prospects to engage with one another to drive referrals, loyalty and
brand value. Users engage with one another to learn, partner, recruit
and build relationships.
FrontRange Connect
FrontRange enables their customers, partners, staff, prospects and analysts to engage with one another to drive referrals, loyalty and brand value. Users engage with one another to learn, partner, recruit and build relationships.
Consumer Brands
My Starbucks Idea
Nike Plus
Cannondale Communities
Marriott - Bill Marriott's Blog
MyCoke
P&G Connect & Develop
GM FastLane
GM Family First
Wells Fargo Stagecoach Island
T-Mobile Sidekick Wiki
American Airline's Blog
World of Good - an eBay community
Stagecoach Island is an online virtual world created by Wells Fargo for young adults.
Voice of McDonalds - A singing contest for McDonald's employees of which finalists get to sign on American Idol. Great post about this at the Digital Influence Mapping Blog.
Retail
ADP's Dealer Suite
Professional Communities
MyCRMCareer
Sermo
Yahoo! Teachers
Happe-Connect (my personal favorite!)
Government
Miami Dade Public Schools
Barak Obama's Social Media Outreach
John McCain Community
Hillary Clinton's Blog
Ingram Micro GovEd Alliance Zone
GovEd is the hot spot for finding help, sharing tips and partnering up with other GovEd Alliance members. In the GovEd Alliance Zone, you can:
* Locate other members based on their profile criteria
* Create and maintain a personal contact list
* Jump in to chat-room discussions with other members
* Start your own blog to rally the community or share your opinions
* Make your voice heard in online polls
* Stay up to date on community events and manufacturer information
Media/Publishing
Dwell enables you their community of design enthusiasts, architects builders to engage in conversation with each other and their staff. Their audience participates within the ongoing community for the purpose of exchanging expertise, developing partnerships, and to share ideas.
InfoWorld enables their audience to engage with one another to drive loyalty and brand value while engaging directly with the readers through polling and live chat. End users utilize the tool to build partnerships, develop business relationships, and share knowledge.
Tom Glocer's Blog (CEO of ThomsonReuters)
I like this blog a lot - not particularly business oriented but does a great deal to humanize the company.
Non-Profit Examples
Beth Kanter's excellent list on non-profit arts examples
Running a Hosipital by CEO of Beth Israel Deaconess Medical Center
Non-Enterprise Examples
The Cult of the Mac
M3Forum - Community for BMW M3 Enthusiasts
Neighbors for Neighbors - Neighborhood social network for Boston's Jamaica Plain neighborhood
Resources (more to come)
MySpace's Never Ending Friending Report (interesting even if you are not consumer-oriented)
ForumOne's Online Community Best Practices Report
Avenue A|Razorfish's 2008 Digital Outlook Report (via Guy Kawasaki's blog)
SelectMind's Case studies and metrics
International Network for Social Netowrk Analysis
Wiki Patterns Resources
NYTimes Article on use of prediction markets with examples
Examples of Corporate Blogging Policies
Thomas Nelson Publishing
Corporate Blogging Guidelines
Plaxo's Internet Communication Policy
BBC's Editorial Policy on the use of Social Networks and 3rd party websites
Thanks to @brentter for some excellent contributions!
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