It feels like I've been going to the Enterprise 2.0 conference for a very long time. In reality, I first attended in June of 2008. It is when the enterprise market was just starting to pay attention to Twitter and I was on a microblogging panel with Laura Fitton, Chris Brogan, Dennis Howlett & Loren Feldman... the full range of sunny to overcast in demeanor. It was a great panel but boy does it feel like a lot of time has passed! Chris is now a super star. Laura started OneForty.com and I started The Community Roundtable.
The Enterprise 2.0 conference has evolved just as much. Collectively we no longer need to discuss what microblogging is and, in fact, it has morphed into just another feature in a wide portfolio of social products. Like the market, the Enterprise 2.0 conference does an excellent job and evolving its topics and expanding as the market needs have changed. Last fall, they offered me the opportunity to help define the community management track and in Boston in June, the conference will have two tracks on community management - one focused internally and one focused externally.
Community management has quickly moved from an unclear activity to a strategic imperative for a market that has seen a tipping point in the use of social technologies for a wide range of business processes. I'll be kicking off the track by talking about the role community management has in the success of any social business initiative and why businesses of all sizes are working to figure out what community management means for them. I'm please too that the track will be full of case studies from companies activity using community approaches: Intuit, Cisco, Spiceworks, ArchSight and others will talk about what communities do for them and what new risks are introduced as a result.
If you are interested in how social tools and approaches are changing organizations - either from the IT or business angle, this is one of my recommended must attend conferences. Join me in Boston!
Disclaimer: I am on the Advisory Board of the Enterprise 2.0 Conference.
Photo credit to Stephen Collins.
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