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« Selling Community: Getting Stakeholders to the 'Aha' Moment | Main | The Inextricable Link Between Social Media and Enterprise 2.0 »

October 13, 2010

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Mr. Rabble Rabble

Many economists look at traditional advertising not only from an ROI perspective, but a game theory perspective. I think social media can fall under this as well.

I.E.- Social media marketing might be a "prisoners dilemma" (http://bit.ly/cYQyJ2). Say if you have two companies that might be better off not spending the time/money on social media marketing. But if one engages in social media marketing, that company will profit at the others expense. Thus both companies will engage in social media marketing despite it not being the optimal outcome.

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