Today I gave a talk at PRSA's Digital Impact Conference. My topic was how social media, communities, and user-generated content is changing organizations.
What I was hoping to impart was the following:
- Social media is not only something to 'deal' with but there is a way to thrive in this new environment
- Having customers and employees is no longer enough - you need to convert them to engaged members of your network so you they can become your army of online advocates.
- Strategy, operations, culture, and leadership all need to change to adopt to this new environment.
Here's the slides:
The Naked Ceo
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Totally rockin', Rachel. With crazy swine flu talk these days, I guess it was time to retire that little piggy preso ;)
Posted by: Alexa | May 02, 2009 at 05:41 PM
Hi Alexa -
Your little piggy presentation was inspired...but it was an hour presentation slot and that took up about 4 minutes so...I needed something with a little more content. I still love the piggy...and you are right - it would have been bad timing ;)
Posted by: Rachel Happe | May 03, 2009 at 10:55 AM