Today I gave a talk at PRSA's Digital Impact Conference. My topic was how social media, communities, and user-generated content is changing organizations.
What I was hoping to impart was the following:
- Social media is not only something to 'deal' with but there is a way to thrive in this new environment
- Having customers and employees is no longer enough - you need to convert them to engaged members of your network so you they can become your army of online advocates.
- Strategy, operations, culture, and leadership all need to change to adopt to this new environment.
Here's the slides: