There are so many great books out there and not enough time to read them all. People recommend books to me quite often and others I find through my own searches. I have 4 or 5 stacked up at home but also have the following books on my To Read list in no particular order:
Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management
Social Network Analysis: Methods and Applications
Social Networks and the Semantic Web
Network Flows: Theory, Algorithms, and Applications
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Small Worlds: The Dynamics of Networks between Order and Randomness
Managing the Unexpected: Resilient Performance in an Age of Uncertainty
Information Foraging Theory: Adaptive Interaction with Information
Organization and Environment: Managing Differentiation and Integration
What is on your social media reading list? Any recommendations or suggestions from this or other lists?

Great list! Thank you for sharing.
I also highly recommend you consider Patti Anklam's Net Work: A Practical Guide to Creating and Sustaining Networks at Work and in the World (http://tinyurl.com/6saoaz).
Posted by: Christopher | April 15, 2008 at 12:12 PM
Rachel - thanks for the list. Although not focused on social technologies, I'd like to add a shout out for a great book of leading edge examples from companies who foster ideas and innovation through peer-to-peer assistance programs. It's called "Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don't" by Lynda Gratton. In it, you will find excellent ideas to apply to the 80% program/policy side (vs. 20% technology side) of deploying community-oriented destination sites in the enterprise. Also see the supporting site called Hot Spots Movement www.hotspotsmovement.com
Posted by: Rob | April 15, 2008 at 06:17 PM
Thanks for the great suggestions Christopher & Rob - both sound excellent.
I also got some advice privately that I thought was good so I'll share: to prioritize pick one book that extends your existing knowledge and one that expands into to an area you don't know a lot about. Sounds like a great way to work through a reading list.
Posted by: Rachel Happe | April 16, 2008 at 09:31 AM
This from Bob Robertson-Boyd via Twitter - his list of social media books:
http://www.worldcat.org/profiles/bobrobboy
Posted by: Rachel Happe | April 16, 2008 at 05:51 PM
Rachel,
I like your list and I'll add another book: Groundswell, by Charlene Li and Josh Bernoff. The best social media book i've ever read.
You can read what i think about it along with commentary from another person in my company here http://tcammett.awarenessnetworks.com/default.asp?item=2191674
Posted by: Eric Schurr | April 24, 2008 at 09:11 PM