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Main | Social Networking as Information Arbitrage »

January 31, 2008

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Chris Brogan...

Now is Gone by Geoff Livingston and Brian Solis

The New Rules of Marketing and PR by David Meerman Scott

Marketing to the Social Web by Larry Weber

The Age of Conversations by .. an ensemble cast

Effective Internet Presence by Ted Demopolous.

Off the top of my head. : )

Keith Casey

I'd like to throw out one more here...

"Love is the Killer App" by Tim Sanders

The thesis of the book is that your business and life can be better by helping others around you. The "better" won't come immediately, but your actions can touch people's lives immediately and reflect back on yours. I've personally done this by connecting pieces of my network together. When I find two people with complementary goals, similar troubles, or similar passions, I put them in touch with a note on why they should follow up. Most don't lead to anything, but I know a few friendships and business relationships have resulted. My 0.02

I wrote some thoughts on this one last month - http://caseysoftware.com/blog/the-art-of-the-introduction

Warren Sukernek

A few more that haven't been mentioned:

Everything is Miscellaneous - David Weinberger

We are Smarter than Me - Barry Libert, Jon Spector and Don Tapscott

Join the Conversation - Joseph Jaffe

The New Influencers - Paul Gillin

Citizen Marketers - Jackie Huba & Ben McConnell

Strategies & Tools for Corporate Blogging - John Cass

Rachel Happe

Thanks for the great additions!

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