Social Media Reading List

The Basics...if you don't know the general concepts in these books, get thee directly to a bookstore:

- The Long Tail: Why the Future of Business is Selling Less of More (Chris Anderson)

- The Tipping Point (Malcolm Gladwell)

- Wikinomics: How Mass Collaboration Changes Everything (Don Tapscott  and Anthony D. Williams)

- The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do - Business (Clayton M. Christensen)

- The Cluetrain Manifesto: The End of Business as Usual (Christopher Locke, Rick Levine, Doc Searls, and David Weinberger)

For the more adventurous palate (in no particular order):

- Linked: How Everything Is Connected to Everything Else and What It Means (Albert-Laszlo Barabasi)

- The Social Life of Information (John Seely Brown and Paul Duguid)

- The Future of Ideas: The Fate of the Commons in a Connected World (Lawrence Lessig)

- Networks of Software, 1990-2002: Do Web of Links Contribute to Sales? (Venkatraman, N. Venkat, Lee, Chi-Hyon and Iyer, Bala, September 2004 (softwareecosystems.com)

- The Google Legacy (Stephen  Arnold) www.infonortics.com (available in PDF only)

- The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (John Battelle)

- Groupthink: Psychological Studies of Policy Decisions and Fiascoes (Irving L. Janis)

- What is Web 2.0? (Tim O'Reilly) www.oreillynet.com/lpt/a/6228

- The Economics of Information Technology (Hal R. Varian, Joseph Farrell, and Carl Shapiro)

- Made to Stick: Why Some Ideas Survive and Others Die (Chip Heath and Dan Heath)

- Information Rules: A Strategic Guide to the Network Economy. (Hal Varian and Carl Shapiro)

- Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks (Peter A Gloor)

- The Wisdom of Crowds: Why the Many are Smarter than the Few and How Collective Wisdom Shapes Business Economies, Societies and Nations (James Surowiecki)

- Information Feudalism: Who Owns the Knowledge Economy (Peter Drahos and John Braithwaite)

- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Robert Scoble and Shel Israel)

- Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing (Bryan Eisenberg,, Jeffrey Eisenberg, and Lisa T. Davis)

- Stone Age Present: How Evolution Has Shaped Modern Life -- From Sex, Violence, and Language to Emotions, Morals and Communities (William Allman)

- The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations (Ori Brafman and Rod Beckstrom)

- We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (Barry Libert and Jon Spector)

- The Living Company (Arie De Geus)

Comments

[Chris Brogan...]

Now is Gone by Geoff Livingston and Brian Solis

The New Rules of Marketing and PR by David Meerman Scott

Marketing to the Social Web by Larry Weber

The Age of Conversations by .. an ensemble cast

Effective Internet Presence by Ted Demopolous.

Off the top of my head. : )

[Keith Casey]

I'd like to throw out one more here...

"Love is the Killer App" by Tim Sanders

The thesis of the book is that your business and life can be better by helping others around you. The "better" won't come immediately, but your actions can touch people's lives immediately and reflect back on yours. I've personally done this by connecting pieces of my network together. When I find two people with complementary goals, similar troubles, or similar passions, I put them in touch with a note on why they should follow up. Most don't lead to anything, but I know a few friendships and business relationships have resulted. My 0.02

I wrote some thoughts on this one last month - http://caseysoftware.com/blog/the-art-of-the-introduction

[Warren Sukernek]

A few more that haven't been mentioned:

Everything is Miscellaneous - David Weinberger

We are Smarter than Me - Barry Libert, Jon Spector and Don Tapscott

Join the Conversation - Joseph Jaffe

The New Influencers - Paul Gillin

Citizen Marketers - Jackie Huba & Ben McConnell

Strategies & Tools for Corporate Blogging - John Cass

[Rachel Happe]

Thanks for the great additions!